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The Artist Blueprint · Toolroom AcademyThe Artist Blueprint · Toolroom Academy

The Artist Blueprint is a career-development program for DJs and music producers. Most artists learn how to make music, almost no one teaches the systems behind building a career from it. This course closes that gap, covering audience growth, brand, content, release strategy, industry relationships, and gigs, all through repeatable frameworks used by working artists. And it doesn't stop at theory: you apply each system as you go and track your progress inside GRIDD, so learning turns into real momentum.

Grahame Farmer and Pete Griffiths speaking in the studio
Hosted by Grahame Farmer and Pete Griffiths
Audience growth
Brand
Content
Release strategy
Industry relationships
Gigs

Course outline

Phase 1

The Artist

Foundation Blueprint

Networking & Community Blueprint

Phase 2

Attention

Brand Blueprint

Content Blueprint

Fan Conversion Blueprint

Ideation Blueprint

Storytelling Blueprint

Instagram Blueprint

YouTube Blueprint

Tiktok Blueprint

Live Streaming Blueprint

Phase 3

Music Industry

Demo & Label Blueprint

Label & Self-Release Blueprint

SoundCloud Blueprint

Press / PR / Influencers

Radio & Podcast Blueprint

Music Industry Blueprint

Phase 4

Growth

Spotify Blueprint

Release Blueprint

DJ Performance Blueprint

Gigs Blueprint

Email & CRM Blueprint

Phase 5

Scale

Touring Blueprint

Ads Blueprint

Phase 6

The End

The Close

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